A few years ago, we chose a new tagline: “It’s time for change.” We liked it — and we still do — because it reflects the needs of our clients. It acknowledges that strategies which may have worked in the past are no longer competitive in our fast-paced future. Our clients know that to meet new challenges, you need to prepare — not ignore them, and certainly not try to prevent them. They know that with our support, they can rise to these challenges. And they know the time is now, before the pace of change leaves them behind.
Unfortunately, a far-right party — one infiltrated by neo-Nazis — is now using a very similar slogan in its election campaign in Brandenburg. We explicitly distance ourselves from the goals, methods, and masterminds of this party. As legal action is unfortunately not an option — our tagline is neither protected nor protectable — we have made the difficult decision to retire it.
We stand for a working world built on psychological safety.
We stand for respectful leadership that acknowledges reality and seeks sustainable solutions.
We stand for the power of diverse thinking.
We stand for trust-based collaboration, regardless of origin, citizenship, culture, religion, or personal life choices.
We stand for the will to shape the future constructively and sustainably.
Everything we stand for is the complete opposite of what that party represents.
That’s why, from now on, our new tagline is:
“Shaping the Future. Leading with Purpose.”
For improuv,
Jens Coldewey
Sacha Storz
Theresa van Bernum
Alisa Ströbele
Sabine Canditt
Margarete Cyll
Nadine Bleck
Sebastian Heglmeier
Let me know if you’d like a more formal version for press release purposes, or a condensed one for social media.
Künstliche Intelligenz hat ungeheures Potenzial für Professionals . Besonders für Product Owner, die schnell und effektiv von den Möglichkeiten profitieren können.
A few years ago, we chose a new tagline: “It’s time for change.” We liked it — and we still do — because it reflects
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